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Data Protection Declaration

1) Information on the collection of personal data and the contact data of the responsible party

1.1 We are happy that you have visited our website and thank you for your interest. Below, we would like to inform you about how we handle your personal data when you use our website. Personal data is any data which can be used to identify you personally.

1.2 The responsible party for data processing on this website in the General Data Protection Regulation (GDPR) is "Theo Förch GmbH & Co. KG Theo-Förch-Strasse 11-15 Sitz 74196 Neuenstadt, Germany Tel. +49 7139 95-0 e-Mail: info@foerch.de Internet: www.foerch.de". The responsible party for the processing of personal data is that natural or legal person who decides on their own or together with others on the purpose and means of processing personal data.

1.3 The responsible party has employed a data protection officer for this website who can be reached as follows: "Stefan Henschel Theo Förch GmbH & Co.KG Theo-Förch-Strasse 11-15 74196 Neuenstadt Germany Tel.: +49 7139 95 109 00 e-Mail: datenschutz@foerch.de"

1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the responsible party), this website uses a SSL and/or TLS encryption. You can recognise an encrypted connection through the character string "https://" and a lock icon in the browser line.

2) Data collection on visiting our website

In the case of simple information use of our website, i.e. if you do not register or transmit any other information to us, we only collect that data which your browser transmits to our server (so-called "server logfiles"). If you open our website, we collect the following data technically required by us in order to display the website:

  • Our visited website
  • Date and time of the access
  • Volume of the transmitted data in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymised form)

Processing takes place according to Art. 6 Para. 1 lit. f. GDPR on the basis of our valid interest in the improvement of the stability and functionality of our website. Forwarding or other use of the data does not take place. However, we reserve the right to check the server logfiles at a later time, should there be concrete indications of illegal use.

3) Cookies

To make visits to our website attractive and to allow the use of specific functions, we use so-called cookies on various pages. These are small text files, stored on your terminal. Some of the cookies we use are deleted again after the end of the browser session, i.e. when the browser is closed (so-called session cookies). Other cookies remain on your terminal and allow us or our partner companies (cookies from third parties) to recognise your browser again on your next visit (persistent cookies). If cookies are set, then they collect and process user information specified in an individual scope, such as browser and location data, as well as IP address values. Persistent cookies are deleted automatically after a specified period of time, which may vary according to the cookie.

Some of the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If some of the cookies implemented by us also process personal data, then processing takes place according to Art. 6 Para. 1 lit. b GDPR, either for the execution of the contract or, in accordance with Art. 6 Para. 1 lit. f GDPR, to maintain our valid interests for the best possible functionality of the website and for customer-friendly and effective design of the page visit.

We may work together with advertising partners, who help us to make our Internet presence more interesting for you. To this end, cookies from partner companies will also be saved on your hard drive (cookies from third parties) when you visit our website. If we co-operate with the above-mentioned advertising partners, then you will be individually and specially informed on the use of such cookies and the scope of the collected information within the following paragraphs.

Please note that you can set your browser in such a way that you will be informed about the setting of cookies and can decide individually on their acceptance or refuse the acceptance of cookies in certain cases or in all cases. Each browser manages the cookie settings differently. They are described in the Help menu of every browser, which explains to you how to change your cookie settings. You can find them for the appropriate browser via the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that non-acceptance of cookies can restrict the functionality of our website.

4) Making contact

When you make contact with us (e.g. via contact form or e-mail), personal data is collected. The appropriate contact form shows which data is collected by a form. This data is solely saved and used for the purpose of answering your enquiry or to make contact and the associated technical administration. The legal basis for the processing of the data is our valid interest in answering your enquiry according to Art. 6 Para. 1 lit. f GDPR. Should your contact be intended to complete a contract, then the additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. After final processing of your enquiry, your data will be deleted. This also applies if circumstances make it clear that the appropriate topic has been sufficiently clarified and should no legal storage obligations be infringed.

5) Data processing on opening a customer account and for order processing

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with it for the execution of a contract or if you open a customer account. The appropriate input forms show which data is collected. Deletion of your customer account is possible at any time and can occur by sending a message to the above-mentioned address of the responsible party. We save and use the data you provide us with for order processing. After complete processing of the contract or deletion of your customer account, your data will be blocked in accordance with taxation and commercial storage periods and, after these periods have elapsed, deleted, should you not have expressly agreed to further use of your data or if we have reserved the right to additional, legally permitted use of the data, about which we will inform you appropriately below.

6) Use of your data for direct advertising

6.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, then we will regularly send you information on our offers. The mandatory information for the transmission of the newsletter is only your e-mail address. The specification of any further data is voluntary and is used to contact you personally. We use the so-called Double Opt-In method for the transmission of the newsletter. This means that we will only send the e-mail newsletter to you when you have expressly confirmed to us that you approve the sending of the newsletter. We then send you a confirmation e-mail, in which you are asked to click an appropriate link to confirm that you wish to receive newsletters in future.

By activating the confirmation link, you are giving us your approval for the use of your personal data according to Art. 6 Para. 1 lit. a GDPR. When you subscribe to the newsletter, we save the IP address entered by the Internet Service Provider (ISP), as well as the date and time of the subscription, in order to track any possible abuse of your e-mail address at a later time. The data collected on subscription for the newsletter is solely used for the purposes of advertising in the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an appropriate message to the responsible party named earlier. After unsubscription, your e-mail address is immediately deleted from our newsletter distribution list, provided that you have not agreed to further use of your data or we have reserved the right to additional data use, which is legally permitted and about which we are informing you in this declaration.

6.2 Sending of the e-mail newsletter to existing customers

If you have made your e-mail address available to us when purchasing goods or services, then we reserve the right to send you regular offers on similar goods or services to the one you have purchased from our product range via e-mail. For this, according to § 7 Para. 3 of the Unfair Competition Act, we do not need to obtain special approval from you. Data processing takes place solely on the basis of our valid interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you refuse the use of your e-mail address for this purpose at the beginning, then we shall not send any mails. You are authorised to revoke the use of your e-mail address for the above publicity purposes at any time effective for the future by informing the responsible party named at the beginning. For this, only transmission costs according to the basic tariffs shall apply. After your revocation has arrived, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Newsletter transmission via CleverReach

Our e-mail newsletter is sent via the technical services provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ("CleverReach"), to whom we forward the data with which you provided us on newsletter registration. This forwarding occurs according to Art. 6 Para. 1 lit. f GDPR and serves our valid interest in the use of an effective, secure and user-friendly newsletter system. The data you entered to obtain the newsletter (e.g. e-mail address) is saved on the CleverReach servers in Germany and/or Ireland.

CleverReach uses this information for sending and for a statistical evaluation of the newsletter at our behest. For the evaluation, the sent e-mails contain so-called web beacons or tracking pixels, representing one-pixel image files, which are saved on our website. This allows us to tell whether a newsletter message was opened and which, if any, links were clicked. Using so-called Conversion Tracking, it is also possible to analyse whether, after the link in the newsletter is clicked, a previously defined action (e.g. purchase of a product on our website) occurs. In addition, technical information is collected (e.g. time of access, IP address, browser type and operating system). The data is solely collected in anonymised form and is not linked to any other of your personal data, meaning that a direct link to people is excluded. This data is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to adapt future newsletters better to the interests of the recipients.

If you wish to revoke the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have completed an order processing agreement with CleverReach, in which we oblige CleverReach to protect the data of our customer and not forward it to third parties.

You can read more information on the CleverReach data analysis here: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/

You can view the data protection declaration of CleverReach here: https://www.cleverreach.com/de/datenschutz/.

6.4 Advertising by post

Based on our valid interest in personalised direct marketing, we reserve the right to save your forename and surname, your postal address and - if we have received these additional details in the context of the contractual relationship - your title, academic qualifications, your year of birth and your professional, industrial or commercial title according to Art. 6 Para. 1 lit. f GDPR and to use them to send you interesting offers and information on our products by post.

You can revoke the saving and use of your data for this purpose at any time by an appropriate message to the responsible party.

7) Data processing for order processing

7.1 To process your order, we work with the following service provider(s), who support us either in whole or in part in the execution of completed agreements. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data we collect is forwarded to the haulage companies charged with the delivery in the context of order processing, insofar as it is required to deliver the good. We will forward your payment data to the charged credit institute in the context of payment processing, insofar as it is necessary for payment processing. The following section provides explicit information on what happens if payment companies are used. Here, the legal basis for the forwarding of data is Art. 6 Para. 1 lit. b GDPR.

7.2 Forwarding of personal data to haulage companies

- DHL
Should the good be delivered by the haulage company DHL (Deutsche Post AG, Charles-de-Gaulle-Strasse 20, 53113 Bonn, Germany), then we shall give your e-mail address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to DHL in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with DHL or announcement of the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company DHL.

- DPD
Should the good be delivered by the haulage company DPD (DPD Deutschland GmbH, Wailandtstrasse 1, 63741 Aschaffenburg, Germany), then we shall give your e-mail address and/or your telephone number in accordance with Art. 6 Para. 1 lit. a GDPR to DPD before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to DPD in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with DPD or announcement of the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company DPD.

- FedEx
Should the good be delivered by the haulage company FedEx (FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany), then we shall give your e-mail address and/or your telephone number in accordance with Art. 6 Para. 1 lit. a GDPR to FedEx before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to FedEx in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with FedEx or announcement of the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company FedEx.

- GLS
Should the good be delivered by the haulage company GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Strasse 1 – 7, 36286 Neuenstein, Germany), then we shall give your e-mail address in accordance with Art. 6 Para. 1 lit. a GDPR to GLS before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, we shall only forward the name of the recipient to GLS for the purposes of the delivery in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with GLS or transmission of status information on the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company GLS.

- Hermes
Should the good be delivered by the haulage company Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Strasse 89, 22419 Hamburg, Germany), then we shall give your e-mail address in accordance with Art. 6 Para. 1 lit. a GDPR to Hermes before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to Hermes in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with Hermes or transmission of status information on the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company Hermes.

- Österreichische Post
Should the good be delivered by the haulage company DPD (Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), then we shall give your e-mail address and/or your telephone number in accordance with Art. 6 Para. 1 lit. a GDPR to Österreichische Post before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to Österreichische Post in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with Österreichische Post or transmission of status information on the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company Österreichische Post.

- UPS
Should the good be delivered by the haulage company UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Strasse 1, 41460 Neuss, Germany), then we shall give your e-mail address in accordance with Art. 6 Para. 1 lit. a GDPR to UPS before the good is delivered, for the purpose of agreeing a delivery date or to announce the delivery, if you have provided your express approval for this in the ordering process. Otherwise, for the purposes of the delivery, we shall only forward the name of the recipient and the delivery address to UPS in accordance with Art. 6 Para. 1 lit. b GDPR. Forwarding only takes place if it is necessary for delivery. In this case, prior agreement of the delivery date with UPS or transmission of status information on the delivery shall not be possible.

The agreement can be revoked at any time for the further to the above-mentioned responsible party or to the haulage company UPS.

8) Use of social media: Videos

8.1 Use of Vimeo videos

Our website features plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. If you open a page of our website containing such a plugin, then your browser sets up a direct connection to the Vimeo servers. The content of the plugin is transmitted directly to your browser by Vimeo and is embedded in the page. This embedding provides Vimeo with the information that your browser has opened the appropriate page of our website, even if you do not have a Vimeo account or are not currently logged into Vimeo. This information (including your IP address) is transmitted directly by your browser to a Vimeo server in the USA and saved there.

If you are logged into Vimeo, then Vimeo is able to assign the visit to our website directly to your Vimeo account. If you interact with the plugins (e.g. pressing the Start button of a video), then this information is also transmitted directly to a Vimeo server and saved there.

The described data processing operations take place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Vimeo's valid interest in market research and demand-orientated design of the service.

If you do not wish Vimeo to assign the data collected via our website directly to your Vimeo account, then you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and further processing and use of the data by Vimeo, as well as your rights and setting options in this regard for the protection of your privacy, can be found in the Vimeo data protection information: http://vimeo.com/privacy.

In the case of Vimeo videos embedded in our website, the tracking tool Google Analytics is automatically integrated. This is Vimeo's own tracking, over which we have no control or access and which cannot be influenced by our page. For tracking, Google Analytics uses so-called "cookies". These are text files saved on your computer, allowing analysis of the website use. The information generated by the cookie on your use of this website is usually transmitted to a Google server in the USA and saved there.

This processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Vimeo's valid interest in a statistical analysis of user behaviour for optimisation and marketing purposes.

8.2 Use of Youtube videos

This website uses the Youtube embedding function to display and play back videos of the provider "Youtube", which belongs to Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Here, the extended data protection mode is used, which, according to information of the provider, only instigates saving of user information when the video(s) is/are played back. If playback of embedded Youtube video is started, then the provider "Youtube" uses cookies to collect information on the user behaviour. According to information from "Youtube", these are used, amongst things, to record video statistics, improve user-friendliness and prevent abusive actions. If you are logged into Google, the data will be assigned directly your account when you click a video. If you do not want an assignment to your YouTube profile, then you must log out before activating the button. Google saves your data (even in the case of users who are not logged in) as a use profile and evaluates it. Such an evaluation particularly takes place according to Art. 6 Para. 1 lit. f GDPR on the basis of the valid interests of Google in the showing of personalised advertisements, market research and/or use-related design of its website. You are permitted to revoke the creation of such user profiles, although you must contact YouTube to do so.

Irrespective of the playback of the embedded videos, each time you open this website, a connection to the Google "DoubleClick" network is setup, which can trigger further data processing operations, over which we have no influence.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

Further information on data protection at "YouTube" is available in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

9) Online-Marketing

Use of Google AdWords Conversion Tracking

This website uses the online publicity program "Google AdWords" and, in the context of Google AdWords, the Conversion Tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google AdWords, in order to use advertising (so-called Google Adwords) on external website, to make you aware of our attractive offers. We can use the data of the advertising campaigns to determine how successful the individual advertising measures are. We thus pursue the interest of displaying advertising to you which could be interesting to you, to make our website more interesting to you and to achieve fair calculation of advertising costs.

The cookie for Conversion Tracking is placed when a user clicks on an AdWords advert placed by Google. Cookies are small text files, stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, then both we and Google can detect that the user has clicked the advert and has been forwarded to this page. Each Google AdWords customer receives a different cookie. Cookies can thus not be traced via the website of AdWords customers. The information collected using the Conversion cookie is used to compile Conversion statistics for AdWords customers who have opted for Conversion Tracking. The customers find out the total number of users who have clicked their advert and who were forwarded to a page with a Conversion Tracking tag. However, they do not obtain any information with which users can be personally identified. If you do not wish to participate in tracking, then you can block this use by deactivating the cookie of Google Conversion Tracking in the user settings of your Internet browser. You are not then included in the Conversion Tracking statistics. We place Google Adwords on account of our valid interest in targeted advertising according to Art. 6 Para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

The following website provides you with further information on the Google data protection conditions: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for displays by preventing this in an appropriate setting of your browser software or downloading and installing the browser plug-in available via the following link: http://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not work fully or at all if you have deactivated the use of cookies.

10) Web analysis services

Google (Universal) Analytics

- Google Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies". These are text files saved on your computer, allowing analysis of the website use by you. The information generated by the cookie on your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and saved there.

This website only uses Google Analytics with the extension "_anonymizeIp()", ensuring an anonymisation of the IP address through abbreviation, preventing a direct relationship to people. Through the extension, Google first shortens your IP within the member states of the European Union or other countries of the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our valid interest in a statistical analysis of user behaviour for optimisation and marketing purposes.

At our behest, Google uses this information to evaluate your use of the website, in order to compile reports on website activities and to provide us with further services connected to website use and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not combined with other Google data.

You can prevent the saving of cookies through an appropriate setting in your browser software. However, we would like to point out that, in this case, you may not be able to use the full scope of all the functions of this website. In addition, you can prevent the recording of the data generated by the cookie and related to your use of the website (incl. your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plug-in or within browsers on mobile devices, please click the following link to set an Opt-Out cookie, which will prevent recording by Google Analytics in future within this website (this Opt-Out cookies only functions in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Google Analytics deaktivieren

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

You can obtain more information on Google Analytics handling of user data in the Google data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de

- Google Universal Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies". These are text files saved on your computer, allowing analysis of the website use by you. The information generated by the cookie on your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and saved there.

This website only uses Google Analytics with the extension "_anonymizeIp()", ensuring an anonymisation of the IP address through abbreviation, preventing a direct relationship to people. Through the extension, Google first shortens your IP within the member states of the European Union or other countries of the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our valid interest in a statistical analysis of user behaviour for optimisation and marketing purposes.

At our behest, Google uses this information to evaluate your use of the website, in order to compile reports on website activities and to provide us with further services connected to website use and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not combined with other Google data.

You can prevent the saving of cookies through an appropriate setting in your browser software. However, we would like to point out that, in this case, you may not be able to use the full scope of all the functions of this website. In addition, you can prevent the recording of the data generated by the cookie and related to your use of the website (incl. your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plug-in or within browsers on mobile devices, please click the following link to set an Opt-Out cookie, which will prevent recording by Google Analytics in future within this website (this Opt-Out cookies only functions in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Google Analytics deaktivieren

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

This website also uses Google Analytics for an inter-device analysis of visitor streams, carried out using a User ID. You can deactivate the inter-device analysis of your use in your customer account under "My data", "Personal data".

You can obtain more information on Google Analytics handling of user data in the Google data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de

11) Retargeting/ Remarketing/ Recommendations

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, whereby we advertise for this website in the Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in the browser of your terminal, which automatically uses a pseudonym cookie ID to allow interest-based advertising on the basis of the pages you visited. Processing takes place on the basis of our valid interest in the optimum marketing of our website according to Art. 6 Para. 1 lit. f GDPR.

Further data protection shall only take place if you have signalled your approval to Google that your Internet and app browser history at Google is linked to your Google account and information from your Google account is used to personalise advertisements you see on the Internet. If, in this case, you are logged into Google when you visit our website, the Google will use your data, together with Google Analytics data, to create and define target group lists for inter-device remarketing. For this, Google temporarily links your personal data to Google Analytics data, in order to form target groups.

You can deactivate the setting of cookies for advertising specifications by downloading and installing the browser plug-in available via the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can find out about the setting of cookies via the Digital Advertising Alliance at the website www.aboutads.info and make the appropriate settings. Finally, you can set your browser in such a way that you will be informed about the setting of cookies and can decide individually on their acceptance or refuse the acceptance of cookies in certain cases or in all cases. If you do not accept cookies, then the functionality of our website might be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

You can view additional information and the data protection conditions relating to advertising and Google here: http://www.google.com/policies/technologies/ads/

12) Tools and other items

12.1 Google Customer Reviews (formerly Google Certified Dealer Program)

We work together with Google LLC in the context of the "Google Customer Reviews" program. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The program gives us the opportunity to collect customer reviews by users of our website. Here, you will be asked, after making a purchase on our website, whether you wish to participate in a Google e-mail survey. If you give your approval according to Art. 6 Para. 1 lit. a GDPR, then we will send your e-mail address to Google. You will receive an e-mail from Google Customer Reviews, in which you will be asked to evaluate the purchase experience on our website. The evaluation you give is then combined with other evaluations and displayed in our logo of Google Customer Reviews and in our Merchant Center Dashboard. In addition, it will be used for Google Seller Ratings.

You can revoke your approval at any time by sending a message to the party responsible for data processing or to Google.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

You can find further information on Google data protection in conjunction with the Google Customer Reviews program via the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can view further information on the data protection of Google Seller Ratings via the following link: https://support.google.com/adwords/answer/2375474

12.2 Google Maps

On our website, we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive maps, in order to show geographic information in visual form. When using this service, you are shown our location, thus simplifying your journey to us.

When you open the subpages in which the Google Maps' map is integrated, information on your use of our website (such as your IP address) is transmitted to the Google servers in the USA and is saved there. This takes place irrespective of whether Google has provided a user account via which you have logged in or whether there is no user account. If you are logged into Google, the data will be assigned directly your account. If you do not wish for an assignment to your Google profile, then you must log out before activating the button. Google saves your data (even in the case of users who are not logged in) as a use profile and evaluates it. Such an evaluation particularly takes place according to Art. 6 Para. 1 lit. f GDPR on the basis of the valid interests of Google in the showing of personalised advertisements, market research and/or use-related design of its website. You are permitted to revoke the creation of such user profiles, although you must contact Google to do so.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, then there is also the option of completely deactivating the Google Maps web service, by switching off the JavaScript application in your browser. You will then no longer be able to use Google Maps and thus the map display on our website.

You can view the terms and conditions of use of Google at http://www.google.de/intl/de/policies/terms/regional.html and the additional terms and conditions of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html

You can find detailed information on data protection in the context of use of Google Maps on the Google website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/

12.3 Google Web Fonts

For standardised display of fonts, this page uses so-called Web Fonts made available by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When you open a page, your browser loads the required Web Fonts into your browser cache, in order to display texts and fonts correctly.

To this end, the browser you use must connect to the Google servers. This gives Google knowledge that our website was opened via your IP address. The use of Google Web Fonts is carried out in the interest of providing a standardised, attractive representation of our online offers. This is a valid interest in the context of Art. 6 Para. 1 lit. f GDPR. If your browser does not support Web Fonts, then your computer will use a standard font.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees the level of data protection applicable in the EU.

You can find additional information on Google Web Fonts at https://developers.google.com/fonts/faq and in the Google data protection declaration: https://www.google.com/policies/privacy/

13) Rights of the affected person

13.1 The applicable data protection law gives you comprehensive concerned person rights (rights to information and intervention) to the responsible party with regard to the processing of your personal data, about which we would like to inform you below:

  • Right to information according to Art. 15 GDPR: You have a particular right to information on the personal data processed by us, the purposes of processing, the categories of the processed personal data, the recipients or categories of recipients to whom your data was or is presented, the planned storage period and/or the criteria for the specification of the storage period, the existence of a right to correction, deletion, restriction of processing, revocation of processing, complaint to a supervisory body, the origin of your data if it was not collected by us, the existence of automated decision-making including profiling and possibly meaningful information on the logic involved and the scope affecting you coupled with the intended impacts of such processing, as well as your right to information as to which guarantees exist according to Art. 46 GDPR when your data is forwarded to a third country;
  • Right to correction according to Art. 16 GDPR: You have a right to immediate correction of incorrect data relating to you and/or completion of your incomplete data which we have saved;
  • Right to deletion according to Art. 17 GDPR: You have the right to demand the deletion of your personal data, subject to the fulfilment of the preconditions in Art. 17 Para. 1 GDPR. However, this right does not exist if the processing is required for execution of the right to freedom of speech and information, to fulfil a statutory requirement, if it is in the public interest or to make, exert or protect legal claims;
  • Right to processing restriction according to Art. 18 GDPR: You have the right to demand the restriction of processing of your personal data, if the correctness of your data which you dispute is checked, if you refuse deletion of your data due to improper data processing and, instead, demand the restriction of the processing of your data, if you require your data to make, exert or protect legal claims, when we no longer require your data to achieve the stated end or if you have made a complaint on account of your particular situation, if it is not yet clear that our valid reasons are superior;
  • Right to information according to Art. 19 GDPR: If you exerted your right to correction, deletion or processing restriction against the responsible party, then they shall be obliged to inform all recipients to whom personal data affecting you was made available of this correction or deletion of the data or restriction of processing, unless this is proven to be impossible or if it connected with excessive work or costs. You have the right to be informed of these recipients.
  • Right to data transmission according to Art. 20 GDPR: You have the right to receive the personal data that you have made available to us in a structured, standard and machine-readable format or to demand its transmission to another responsible party, provided that this is technically viable.
  • Right to revocation of issued approvals according to Art. 7 Para. 3 GDPR: You have the right to revoke any permission to process data at any time with effect for the future. In the case of a revocation, we will delete the appropriate data immediately, provided that further processing cannot be supported by a legal permission for processing without approval. The revocation of the permission does not affect the legality of the processing between approval and revocation;
  • Right to complain according to Art. 77 GDPR: If you are of the opinion that the processing of the personal data affecting you infringes the GDPR, then you - irrespective of any other administrative or legal remedies - have the right to make a complaint to a supervisory authority, in particular in the member state of your home, workplace or other location of suspected infringement.

13.2 RIGHT TO REVOCATION

IF WE, IN THE CONTEXT OF A WEIGHING OF INTERESTS, PROCESS YOUR PERSONAL DATA ON ACCOUNT OF SUPERIOR PERMISSIBLE INTEREST, THEN YOU HAVE THE RIGHT AT ANY TIME AND FOR REASONS PERTAINING TO YOUR PARTICULAR SITUATION, TO CHALLENGE THIS PROCESSING WITH EFFECT FOR THE FUTURE.

SHOULD YOU MAKE USE OF YOUR RIGHT OF REVOCATION, WE WILL END THE PROCESSING OF THE APPROPRIATE DATA. HOWEVER, WE SHALL RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN BE PROVE ESSENTIAL REASONS DEMANDING PROTECTION FOR THE PROCESSING, WHICH ARE SUPERIOR TO YOUR INTERESTS, BASIC RIGHTS AND BASIC FREEDOMS OR IF THE PROCESSING IS USED TO MAKE, EXERT OR DEFEND LEGAL CHALLENGES.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF PROVIDING DIRECT MARKETING, THEN YOU HAVE THE RIGHT AT ANY TIME TO REVOKE THE PROCESSING OF THE PERSONAL DATA PERTAINING TO YOU FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERT THE REVOCATION AS DESCRIBED ABOVE.

SHOULD YOU MAKE USE OF YOUR RIGHT OF REVOCATION, WE WILL END THE PROCESSING OF THE APPROPRIATE DATA FOR DIRECT MARKETING PURPOSES.

14) Period of storage of personal data

The period of storage for personal data is measured according to the appropriate statutory storage period (e.g. commercial and taxation storage periods). After the period has expired, the appropriate data is routinely deleted, unless it is required for contractual fulfilment or initiation and/or we have any authorised interest in continued storage.